Today, 21 September 2025, marks World Alzheimer’s Day—a time to raise awareness of dementia and to keep conversations about care open and honest.

At JW Care, we believe the best care begins with empathy, understanding, and dignity. That’s why our Head of Service, Katie, attended the launch of the World Alzheimer’s Report 2025, connecting with other professionals and bringing back insights that will strengthen how we support both residents and families.

A key theme in this year’s report is the importance of rehabilitation—and it’s something we’re passionate about. At JW Care, we promote rehabilitation in every home, helping residents stay active, connected, and goal-focused. Through our strategic partnership with Wigwam Wellbeing, activities are designed around individual needs, creating a true sense of purpose and belonging while improving quality of life.

We also make sure information is accessible. Leaflets and resources are available across our homes so families, friends, and staff feel supported and informed in understanding dementia.

World Alzheimer’s Day isn’t just about awareness—it’s about action, compassion, and progress. And at JW Care, we’re proud to be part of that journey.